The Buzz
Catch up on all the latest News and Happenings at Bees’ Knees Creatives!
Color Choices That Communicate Your Brand
Every client conversation about branding eventually turns into a conversation about color, usually starting with someone saying they want their logo to be blue because blue means trust. I understand the instinct. Color psychology gets talked about like a formula: blue for trust, red for urgency, green for growth, purple for luxury, plug in the meaning you want and out comes the right hex code. In practice, it's a lot messier and a lot more interesting than that.
Are Business Cards Becoming Obsolete?
I secured a donation for Liberty Wildlife at 30,000 feet, somewhere between Detroit and Denver, using an app on my phone.
Somehow, I'd gotten bumped up to first class (Never want to fly any other way again), and ended up sitting next to a surgeon on his way to Colorado to ski. We got to talking, as one does on a long flight, and at some point, I pulled out my phone to show him pictures of the birds I work with at Liberty: a peregrine falcon, my favorite great-horned owl, and a red-tailed hawk mid-flight. He thought it was incredible. He asked how he could donate. I opened HiHello, pulled up my Liberty card, and handed him my phone so he could scan the QR code himself. Web page, contact info, donation link, all of it right there. No paper changed hands. No pen. No fumbling through a bag for a card I probably didn't have on me anyway. He said it was the easiest business card exchange he'd ever had, and I don't disagree.
Three Jobs, Three Headspaces.
No single day at BKC looks the same. Some mornings I'm behind a camera by six am, or earlier depending on the season, editing images by ten, and drafting a blog post by two. Other days I sit down with a novel chapter at eight in the morning and I'm still there at six that night, having barely moved from the chair.
When One Cover Has to Become Five
Non-designers often think designing a book cover means making one image. In practice, it means making one image that has to work as a 24-by-36-inch poster, a postage-stamp-sized eBook thumbnail, a perfectly square audiobook icon, and a wraparound paperback jacket with spine width calculated down to the page count. All without mangling the image or creating six different books.