Color Choices That Communicate Your Brand

Every client conversation about branding eventually turns into a conversation about color, usually starting with someone saying they want their logo to be blue because blue means trust. I understand the instinct. Color psychology gets talked about like a formula: blue for trust, red for urgency, green for growth, purple for luxury, plug in the meaning you want and out comes the right hex code. In practice, it's a lot messier and a lot more interesting than that.

Three Jobs, Three Headspaces.

No single day at BKC looks the same. Some mornings I'm behind a camera by six am, or earlier depending on the season, editing images by ten, and drafting a blog post by two. Other days I sit down with a novel chapter at eight in the morning and I'm still there at six that night, having barely moved from the chair.

When One Cover Has to Become Five

Non-designers often think designing a book cover means making one image. In practice, it means making one image that has to work as a 24-by-36-inch poster, a postage-stamp-sized eBook thumbnail, a perfectly square audiobook icon, and a wraparound paperback jacket with spine width calculated down to the page count. All without mangling the image or creating six different books.