Color Choices That Communicate Your Brand

Every client conversation about branding eventually turns into a conversation about color, usually starting with someone saying they want their logo to be blue because blue means trust. I understand the instinct. Color psychology gets talked about like a formula: blue for trust, red for urgency, green for growth, purple for luxury, plug in the meaning you want and out comes the right hex code. In practice, it's a lot messier and a lot more interesting than that.