Common Design Mistakes Small Businesses Make

Most of the design mistakes I see small businesses make come from the same place: they’re trying to make everything look interesting. It’s a natural instinct, and it’s usually what gets in the way.

The biggest one is a lack of cohesion. Somewhere along the way, someone decides it would be fun to use three, four, or five different fonts, each in its own color, and none of those colors were chosen to go together.